Kraft Food’s Case Study

KRAFT FOOD COMPANY Chapter I INTRODUCTION A. COMPANY’S HISTORY According to Frank (2010), in 1903, there was a man named James Lewis Kraft who had begun cheese delivery service at Chicago area after he had been eased out from a cheese company at Buffalo. Every morning, he will buy cheese wholesale and resold it to the local vendors in order to avoid the cheese melt or spoil. The business was successful and several of his brothers who are known as Charles H. , John H. , Fred Walker and Norman had joined the company named J. L Kraft & Bros. Co. in 1909 as permanent employees (MAC 2011).James L. Kraft is a president of the company who had invented a revolutionary process in 1915. This process helps to pasteurize the cheese, thus it would not spoiled easily and can be transported long distances (NNDB 2009). Fundamentally, according to Phillip (2010), in 1920, Kraft purchased a Canadian cheese company and changed it to Kraft Cheese Company in 1924. Kraft Cheese Company had obtained a lot of sales which enable J. L Kraft to expand the company into Germany, Australia and Britain. During World War II, Kraft had supplied 4 million pounds of cheese to Britain.It had showed that Kraft was a main food supplier at that time. In 1945, the Kraft Cheese Company became Kraft Food Company (NNDB 2009). B. COMPANY’S DESCRIPTION Kraft Food Company’s headquarter had been located at Cheltenham, United Kingdom since Kraft has a close connection with the rest of Europe. The manufacturing site had been established at the Ban bury as a global manufacturing base that will supply a variety type of products worldwide in 155 countries including Malaysia, China and United State (Kraft Food Inc. 2010). Kraft Food Company was having more than 100,000 diverse employees all over the world.Currently, Kraft Food Company is a second largest food and beverage company in the world after Nestle. C. TYPE OF PRODUCTS Furthermore, according to Joel (2010), Kraft Food Company is popula r with cheese and dairy, snack foods and confectionary, beverage and convenient foods. However, Kraft Food Company is basically focusing more on cheese and dairy products such as cottage cheese and sour cream. Kraft produces a wide variety of natural cheese and American cheese slices. Besides that, Kraft also been known as snack food brands especially cookies and crackers.Some of popular snacks food offers by Kraft are Kraft cheese Nips, Wheat Thins crackers, Corn Nuts and Garden Harvest toasted chips (Kraft Food 2011). Instead of that, sweet and confectionary food brands produced by Kraft are Oreo cookies, Kraft Mayo with olive oil, Jet-Puffed Marshmallows and Kraft salad dressings whereas for beverage and convenient foods are Kraft Macaroni and Cheese, California Pizza Kitchen and DiGiorno frozen pizzas, Yuban Coffee and Maxwell House (David 2009). Chapter II STRATEGY FORMULATION A. VISION AND MISSION STATEMENTS 1.Kraft Foods Mission Statement: â€Å"Make Today Delicious† I n order to fulfill this mission Kraft Foods Inc. focuses on consumers in everything that they do. The company also understands that actions speak louder than words, so at Kraft Foods, they: – inspire trust. – act like owners. – keep it simple. – are open and inclusive. – tell it like it is. – lead from the head and the heart. – discuss – decide -deliver. 2. Kraft Foods Vision Statement: â€Å"Helping People Around the World to Eat & Live Better† Their vision captures the essence of who they are.Everything they do flows from their vision. They just don't happen to be a business that sells food – it's what they're all about. Their vision is about meeting consumers' needs and making food an easier, healthier, more memorable, and enjoyable part of the life. Revised Mission Statement Here at Kraft Foods we strive to produce superior products and services (2) to our customers (1) ranging from wholesalers to households. The 21st century is sure to bring more innovation, new products, and new food technology (4), thus enabling us to create and deliver better and healthier products.Kraft Foods continues to lead the food industry as the largest food supplier in North America (7) with plans to continue expansion into new and existing global markets (3). We support the goals of the company by applying the highest ethical conduct within our corporate philosophy in all our business transactions (6), treatment of employees (9), and social and environmental policies (8). We at Kraft Foods focus highly on our consumers’ lifestyles and aim to grow profitable in the worlds’ food market and provide a higher than expected return to shareholders (5).Our company takes pride in making today and the future-delicious. 1. ) Customers 2. ) Products and services 3. ) Markets 4. ) Technology 5. ) Concern for survival, growth, and profitability 6. ) Philosophy 7. ) Self-concept 8. ) Concern for public image 9. ) Concern for employees Revised Vision Statement Global leadership in offering the best food products enabling people to eat and live better. Explanation-This revised vision statement incorporates a vision for the Kraft Foods Inc. to become a global leader among its competitors-that is to be the number one.This statement shall encourage the whole organization of the corporation to think not only for the good but for the best. The corporation shall offer not only quality products but the best quality products helping their global market to live better through the consumption of their products. B. EXTERNAL ASSESSMENT 1. Competitive Profile Matrix (CPM) Table 1. Competitive Profile Matrix(CPM) for Kraft Foods Inc. Critical Success Factor | | | | | Rating | Rating | Rating | 1. Advertising| 3| 4| 2| 2. Financial Position| 3| 4| 2| 3. Global Expansion| 3| 4| 2| 4. Market Share| 3| 3| 2| . Product Diversity | 4| 4| 3| 6. Consumer Demands | 4| 3| 3| Average Rating | 20/6= 3. 33| 22/6= 3 . 67| 14/6= 2. 33| Note: 1=major weakness, 2=minor weakness, 3=minor strength, 4=major  strength The Competitive Profile Matrix shows  the relative strength of  Kraft Foods Inc. compared  to its competitors by using the critical success factors in  its industry. By identifying its strengths, we can also identify its relative weaknesses and address them to formulate effective strategies. Kraft Foods Inc. is relatively competitive in its industry, showing 3. 33 as its total score.The company has to improve on global strength, market share and attractiveness as an employer to improve on brand loyalty and customer retention. Its profit margin has a rating of 3 just like the other industry because it is considered as a minor strength for they all want to focus on their brand and customer satisfaction. 2. PESTLE Analysis The PESTLE analysis contains the analysis of Political, Economic, Social, Technological, Legal and Environmental environments of a country with reference to a  particular object. The PESTLE analysis of Kraft Foods Inc. is as follows: POLITICALThey support candidates who understand and appreciate the public policies that impact their  business, brands and employees. The company has started a political action committee called Kraftpac or Kraft Political Action Committee which makes  funding to state political parties, committees and candidates. ECONOMIC Kraft is making good earnings from its market involvements via  its products and brands. The company is delivering high quality earnings to  its shareholders despite the difficult economic environment. They are continuously investing in their brands and businesses to further  provide excellent product offerings to their customers.As a result of their investment strategies, the Kraft Foods is very well positioned to deliver sustainable top-tier  performance, with or without Cadbury (Kraft foods financial news, 2011). In 2008, Kraft Foods was once again named to the Dow Jones Sust ainability World Index and the Dow Jones Sustainability North America Index in recognition of the  company’s economic, environmental and social performance. SOCIAL The company took  initiative to improve the  living standards of more than 1 million farmers with effective partnerships with them.They  increased their cocoa and coffee purchase to further benefit their partner farmers. Kraft Foods reduced greenhouse gas emissions by 18% and water consumption by 30% since2005, as measured against total production. Furthermore, the  company improved the nutritional profile of more than 5,500  products during the last five years. They removed nearly 6. 5 million pounds (3  million kg) of salt from products in 2010 and helped to provide more than 1 billion servings of food since 1999 in the United States alone. TECHNOLOGICAL The company keeps consumer needs in  their minds  before designing their strategies.They adapt  and anticipate their needs in order to  mee t them efficiently. The company has employed SAP Net weaver technology platform to ensure effective information and business transformation strategy within all the business units (FBR, 2008). Kraft foods have established a hub and spoke model where a centrally led team focuses on the overall strategies, systems, enabling tools, networks and metrics. And, they have complemented that central team with R&D people the open innovation â€Å"technical scouts†? embedded in each  of Kraft's business units. LEGALThe company abides by the laws, rules, and regulations of the national as well as  international countries in order to sustain its  profitability and its business operations. Almost all of the activities of the company’s food operations outside of the United States are subject to local and national regulations similar to those applicable to Kraft Philippines  businesses and, in some cases,  international regulatory provisions, such as those of the European Uni on relating to labeling, packaging, food  content, pricing, marketing and advertising and related areas.ENVIRONMENTAL Kraft Foods has set an example  in the global industry by determining a push  to reduce the impact of its operations on the environment in the U. S. and  around the world. The company released  its CSR report in 2010 which stated its environmental goals agenda to reduce the effects of energy and the carbon dioxide emissions in food plants to the conservation of water and minimizing excess packaging. They are creating packaging that uses less material, weighs less and reduces impact  on landfills without compromising food safety or freshness.As part of their plan to  reduce our â€Å"carbon footprint,† Kraft foods are improving their energy efficiencies, using  less energy and finding new and cleaner sources of energy. Kraft Foods look for opportunities to reduce the use of water to  minimize the  impact of water discharge and even reuse wat er  in ways that help the environment and save money. Lastly they are not only focusing on creating less waste in the manufacturing process, they are also finding new and better  ways to reuse, treat and even put waste to work. 3. Porter’s Five Forces AnalysisBARGAINING POWER OF SUPPLIERS The food and beverage industry is quite high and competitive in nature. The  prices offered are usually competitive to  remain in the market. THE BARGAINING POWER OF BUYERS The buyers preferences changes with the passage of time and they are likely to switch to the seller who offers good  quality at  less price. Wal-Mart has played a  major  role in this case. It offers less priced goods to  attract the buyers ¶ attention. There is a significant opportunity for the buyers to  extract industry and firm profits. THE THREAT OF THE ENTRY OF NEW COMPETITORSThere are already so  many competitors present in the market that there are very less chances for the new comers to se t foot in and enjoy their share in the market. The existing companies have already spent  so much on their brands, quality and positioning that it will be difficult for the new comers to entice switching among consumers. RIVALRY AMONG ESTABLISHED COMPETITIONS Intense competition lies in the food and beverage industry. The main vehicle by which firms in the industry preserve market share  is through brand loyalty and diversification.In general, the products of these  firms are highly elastic with consumers weighing the tradeoff between price and quality between companies and products. Consumers in the industry have minimal switching costs and there is never the guarantee of brand loyalty. Therefore, the way these firms maintain market share is by providing  brand quality at an affordable price. Thus, there is some cooperation among  firms against the erosion of market share to  private label products. With all firms promoting brand quality, there are signals passed onto t he consumer that brand name products are superior  to private label products in quality and elegance.There have been restructurings and realignments at Kraft and at other companies in the industry in order to increase volume and profitability despite increasing input costs, sluggish top  line growth, margin contraction, and rising pension costs. THE THREAT OF SUBSTITUTE PRODUCTS OR SERVICES The consumers evaluate the quality of products and their prices with that of others to decide which product to  buy. The treat of substitutes is medium in this case. The  private label products, also referred to as  ? generic? products, pose a serious threat to industry and  firm profits. 4. Input Tools Table 2.External Factor Evaluation (EFE) Matrix for Kraft Foods Inc. Key External Factors| Opportunities| 1. Operates in many fast growing categories| 2. Growing demand for health and wellness products| 3. Decreased input costs [raw materials]| 4. Changing lifestyles. | 5. Increased tr ends of flavor enhancer for bottled water. | 6. Growth in the market overall. | 7. Cadbury acquisition provides new products. | Threats| 1. Increasing trend of dining out| 2. Health concerns| 3. Inflation [transportation]| 4. Unfavorable impact of foreign currency| 5. Customers switching to generic brands. | 6. Intense competition from Mars Inc. Nestle SA| C. INTERNAL ASSESSMENT 1. Internal Factor Evaluation (IFE) Matrix Table 3. Internal Factor Evaluation (IFE) Matrix for Kraft Foods Inc. Key Internal Threats | Strengths| 1. Strong R;D| 2 Increased organic revenues| 3. Availability| 4. Innovative advertising methods| 5. Diverse range of leading brands| 6. Focus on consumers| 7. Strong distribution network| 8. Strong brand image| 9. World’s second-largest food company| 10. 25% of global revenue from emerging markets| Weaknesses| 1. Difficulty in launching new brands| 2. Most of growth is dependent on acquisitions or expanding into new market. 3. Strong competition from Nestle , Hershey, etc. | 4. Poor performance of North-American segment| 2. Matching  Tools a. Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix   The  opportunities  and  threats  that  Kraft  Foods  Inc. possesses  are  now matched against its  strengths and  weaknesses by  using the SWOT matrix in order to generate appropriate strategies. Table 4. SWOT MATRIX for Kraft Foods Inc. 1| Strengths| SWOT MATRIX SWOT MATRIX | 1. Strong R;D| | 2. Increased organic revenues| | 3. Availability| | 4. Innovative advertising methods| | 5. Diverse range of leading brands| | 6.Focus on consumers| | 7. Strong Distribution network| | 8. Strong brand image| | 9. World’s second largest food company| | 10. 25% of global revenue from emerging markets| Opportunities| SO Strategies| 1. Operates in many fast growing categories| Focus on retailers and restaurants (O1,S1)Position itself as a healthy food producer (O4, S3, S8)Focus on ready to eat products (O4 S6)Promote r eady to drink beverages (O4, S5, S8)| 2. Growing demand for health and wellness products| | 3. Decreased input costs [raw materials]| | 4. Changing lifestyles. | | 5. Increased trends of flavor enhancer for bottled water. | 6. Growth in the market overall. | | 7. Cadbury acquisition provides new products. | | Threats| ST Strategies| 1. Increasing trend of dining out| Introduce low fat products (T3, S6)Outsource operations to cheaper logistics partners (T4, S7)| 2. Health concerns| | 3. Inflation [transportation]| | 4. Unfavorable impact of foreign currency| | 5. Customers switching to generic brands. | | 6. Intense competition from Mars Inc. , Nestle SA| | SWOT MATRIX SWOT MATRIX | Weaknesses| | 1. Difficulty in launching new brands| | 2. Most of growth is dependent on acquisitions or expanding into new market. | | 3.Strong competition from Nestle, Hershey, etc. | | 4. Poor performance of North-American segment| Opportunities | WO Strategies| 1. Operates in many fast growing categor ies| Look for divestiture in poor performing segmentsSell packaged coffees to cafes (W4, O1)  Ã‚  | 2. Growing demand for health and wellness products| | 3. Decreased input costs [raw materials]| | 4. Changing lifestyles. | | 5. Increased trends of flavor enhancer for bottled water. | | 6. Growth in the market overall. | | 7. Cadbury acquisition provides new products. | | Threats| WT Strategies| 1. Increasing trend of dining out| Launch a sub-brand (brand extension) for ealthier range of products(W3, T2)Market dependent; look into closing lower value markets and look to switch to higher value economies  Ã‚  Ã‚  Ã‚  Ã‚  | 2. Health concerns| | 3. Inflation [transportation]| | 4. Unfavorable impact of foreign currency| | 5. Customers switching to generic brands. | | 6. Intense competition from Mars Inc. , Nestle SA| | | | | | IP IP c. Boston Consulting Group (BCG) Matrix Division| Revenue (millions)| Percent Revneues| Profit (millions)| Percent Profit| Relative Market Share| Indus try Growth Rate (%)| Company| $ 42,201| 100%| $2,901| 100%| 0. 38| 6. 41%| In the BCG matrix, Kraft Foods Inc. ervices are presented and compared with industry’s growth rate. The percentage market share of Kraft Foods Inc. was computed as follows: (2010 Kraft Foods net sales/ 2010 industry total net sales) X 100%= $42,201/$111,507= 38% The percentage industry growth rate was obtained from the annual increase in revenues. Table 5. Boston Consulting Group (BCG) Matrix for Kraft Foods Inc. (Global Market Share) Relative market share in the industry (percentage) Relative market share in the industry (percentage) 1. 0 . 50 0. 0 2. . 50 0. 0 +20 0 20 +20 0 20 Industry Sales Growth Rate (Percentage) Industry Sales Growth Rate (Percentage) Question Marks I Question Marks I Stars II Stars II Dogs IV Dogs IV Cash Cows III Cash Cows III Kraft Foods belongs to Question Marks Group seen in Quadrant I, it remains to be competitive enough although its market share is not that high but its g rowth rate in industry is high enough to cover the market. In order to be on Stars the company must pursue an intensive strategy to strengthen the company and meet its goals in the industry. Table 6.Boston Consulting Group (BCG) Matrix for Kraft Foods Inc. (Domestic Market Share) Relative Market Share Position in the Industry Relative Market Share Position in the Industry 1. 0 . 500. 0 2. 0 . 500. 0 Industry Sales Growth Rate (Percentage) Industry Sales Growth Rate (Percentage) +20 0 -20 +20 0 -20 Question Marks I Question Marks I Stars II Stars II Dogs IV Dogs IV Cash Cows III Cash Cows III Kraft Foods belongs to Stars Group seen in Quadrant II, its market share is high and highly competitive in the industry, but because of fast growing market, Kraft is required to have a huge investments to maintain their lead.Division| Revenue (millions)| Percent Revneues| Profit (millions)| Percent Profit| Relative Market Share| Industry Growth Rate (%)| Company| $ 42,201| 100%| $ 2,901| 100%| 0 . 70| 6. 41%| The percentage market share of Kraft Foods Inc. was computed as follows: (2010 Kraft Foods net sales/ 2010 industry total net sales) X 100%= $42,201/$60,287= 70% The percentage industry growth rate was obtained from the annual increase in revenues. d. Internal-External (I/E) Matrix IFE Total Weighted Scores IFE Total Weighted Scores Table 7. Internal-External (I/E) Matrix for Kraft Foods Inc.Strong Average Weak Strong Average Weak 4. 0 High 3. 0 to 4. 0 3. 0 Medium 2. 0 to 2. 99 2. 0 Low 1. 0 to 1. 99 1. 0 4. 0 High 3. 0 to 4. 0 3. 0 Medium 2. 0 to 2. 99 2. 0 Low 2. 0 to 1. 99 1. 0 3. 0 to 4. 0 3. 0 2. 0 to 2. 99 2. 0 1. 0 to 1. 99 1. 0 3. 0 to 4. 0 3. 0 2. 0 to 2. 99 2. 0 1. 0 to 1. 99 1. 0 Grow and buildGrow and build I| 2. 57, 3. 14 2. 57, 3. 14 II | III| IV | Hold and Maintain Hold and Maintain V| VI| VII| VIII| Harvest or Divest Harvest or Divest IX| EFE Total Weighted Scores EFE Total Weighted Scores Division| Revenues (millions)| Percent Revenues| Profit (millio ns)| Percent Profit| IFE Scores| EFE Scores| Company| $ 42,201 | 100%| $ 2,901 | 100%| 2. 57| 3. 14| Kraft Foods Co. is in the Grow and Build position which means that its internal strengths are on the average and response to the external factors are on the above average.This means that Kraft can proceed in doing intensive and integrative strategies as suggested by the IE Matrix. e. Grand Strategy (GS) Matrix Rapid Market Growth Rapid Market Growth Table 8. GS Matrix for Kraft Foods Inc. Quadrant II| Quadrant I 1. Market Development 2. Market Penetration 3. Product Development 4. Forward Integration 5. Backward Integration 6. Horizontal Integration 7. Related Diversification| Quadrant III| Quadrant IV| Strong Competitive Position Strong Competitive Position Weak Competitive Position Weak Competitive Position Slow Market GrowthSlow Market Growth Kraft Foods Inc. falls under Quadrant I which is characterized by rapid market growth and strong competitive position. For Kraft Foods Inc. it would be best for them to continue their concentration on their current markets and strategies that would be best to use are market penetration and market development as suggested earlier in the other matrixes. If Kraft Foods is too heavily committed to a single product, then related diversification may reduce the risks associated with a narrow product line. g. Functional areas of the firm MarketingKraft's management performed an international consumer survey to determine if consumers were aware of the product quality and whether they were receptive to Kraft's product quality. After receiving a favorable survey response, KFI decided to produce an adaptive, revitalization, and business acquisition marketing campaign; tailored for specific foreign markets. An organization can make a creditable business case for product adaptation when the product modification develops into higher revenues and profits. Kraft's product brand managers developed ways and methods to revitalize existing food products to sell in foreign markets.The brand managers revisited products that were more than 35 years old and revitalized them by positioning the products as mild, hot, or spicy and microwavable. Consequently, product revitalization influenced consumer behaviors. Shortly after product revitalization, the initial response occurred when new customers became enticed by the repositioned products and younger consumers became interested in Kraft products. Finance At Kraft, cash is king When Kraft Foods needed to cut costs and free up cash, its supply chain organization rose to the challenge.Better inventory turnover played a leading role in boosting cash flow by 20 percent. If the company could make just the right amount of goods for a market and get them quickly into the hands of the consumer, it would speed up the cycle for converting products to cash. The relationship between inventory and cash flow put Kraft's supply chain organization front and center in the multiyear project. Research, Development ; Quality When it comes to bold thinking, Research, Development ; Quality is the place to be exciting new tastes. Packaging that extends the shelf life of our products – and is biodegradable.State-of-the-art machinery. That’s the kind of thing we’re aiming for. And what we come up with. Kraft Foods R;D Center At Kraft Foods, we have been focusing on inventing delicious foods and improving life quality. Thus we sincerely invite the best R;D staff and establish 6 R;D centers in world. All of our professional knowledge in nutrition and food safety allow us to accelerate product research and development, bringing the best technologies and products to benefit people all over the world. Kraft Foods Global R;D center located in Glenview, Illinois, has established professional labs for hemical and flavor analysis. We attract excellent R;D staffs and provide strong technique supports of product development for North America and other areas in global . We believe innovation is a journey. In 2010, Kraft Foods China launched a strong pipeline of innovative products including OREO Ice Cream Flavor and Mini-snack biscuits. Pacific Whole Grain is the first real whole grain biscuit on the market that has enjoyed great success among Chinese consumers. Production/operation Kraft Foods Inc. is a holding company, our principal source of funds is from our subsidiaries.Our wholly owned subsidiaries currently are not limited by long-term debt or other agreements in their ability to pay cash dividends or make other distributions with respect to their common stock. Reportable Segments We manage and report operating results through three geographic units: Kraft Foods North America, Kraft Foods Europe and Kraft Foods Developing Markets. We manage the operations of Kraft Foods North America and Kraft Foods Europe by product category, and we manage the operations of Kraft Foods Developing Markets by location. Our reportable segments are U. S. Beve rages, U. S. Cheese, U. S. Convenient Meals, U.S. Grocery, U. S. Snacks, Canada ; North America Foodservice, Kraft Foods Europe (formerly known as European Union) and Kraft Foods Developing Markets. †¢ We transitioned our European Biscuit, Chocolate, Coffee and Cheese categories to fully integrated business units, further strengthening our focus on these core categories. To ensure decisions are made faster and closer to our customers and consumers, each category is fully accountable for its financial results, including marketing, manufacturing and R;D. Category leadership, based in Zurich, Switzerland, reports to the Kraft Foods Europe President.These business units now comprise the Kraft Foods Europe segment. Information Systems Innovation can only happen if we’ve got the infrastructure to support it. And everything we do, every minute of the day, relies on having the right technology and information immediately available. Information Systems are the key. But they do mu ch more than just answer helpdesk calls and fix our computers. Information Systems also invent neat solutions to our technological problems, and work out what systems and equipment we need to support our ideas. Chapter III STRATEGY IMPLEMENTATION A. EXECUTIVE DECISION RESPONSIBILITIESKey decisions at Kraft are made by the following three organizations: †¢ Global Marketing and Category Development †¢ Commercial Units †¢ Functional Areas Global Marketing and Category Development is responsible for decisions on global category strategies, new product growth platforms and marketing excellence. Commercial Units are responsible for determining the marketing and sales programs that best meet the needs of local consumers and customers, with profit and loss responsibility for the results. Functional Areas are strongly aligned and linked to the Global Marketing ; Category Development group and the two commercial units.The functions are centers for excellence, with responsibilit y for identifying and sharing best practices and using Kraft’s global scale to best advantage. The leaders within these organizations all report directly to the CEO. The leaders are: †¢ Global Marketing and Category Development: – EVP, Global Marketing Resources ; Initiatives – EVP, Global Category Development †¢ Commercial Units: – President, North America Commercial – President, International Commercial †¢ Functional Areas: – EVP, Global Corporate Affairs – EVP ; Chief Financial Officer – EVP, Global Human Resources – EVP, General Counsel ; Corporate Secretary EVP, Global Strategy ; Business Development – EVP ; Chief Information Officer – EVP, Global Technology ; Quality – EVP, Global Supply Chai B. EXECUTIVE DEVELOPMENT ; SUCCESSION †¢ Executive development at Kraft takes place on the job. Unlike other companies where executive development takes place in an academic setting, Kr aft creates management opportunities on the job for its employees. †¢ Beginning even with their earliest assignments, young managers are expected to demonstrate an ability to carry responsibility and sophisticated thinking that’s usually reserved for top tier executives at other companies. As managers ascend the ranks, Kraft encourages them to develop leadership skills such as creativity, the power to persuade and influence, and the willingness to take risks. †¢ Kraft gives its young managers broad authority that helps to challenge themselves and spur their leadership skills. †¢ Each function within Kraft has an Advancement Planning Policy in place. This policy provides the guidelines for identifying replacements for executives. Generally, there are two to three potential replacements already identified for any executive in case he or she leaves the company.C. INSIDER’S VIEW ON KRAFT CULTURE †¢ Insiders have commented that Kraft is very diverse and that they have many qualified minorities in management positions. †¢ Even though working at Kraft is stressful, insiders have commented that many people enjoy working there. †¢ However, insiders have also commented that morale is low due to layoffs and the resultant heavy workloads on the remaining employees. There have also been comments made that employees from acquired companies suffer from low morale because of difficulty in adjusting to Kraft culture.Chapter IV STRATEGY EVALUATION Table 8. Balance Scorecard for Kraft Foods Inc. GOALS| STRATEGIES| MEASURES| TIME COMPLETION| Customer Perspective| | | | Provide quality products for all customers| Product Development| Developing quality products such as low fat and less cholesterol| Immediately after 2013| Internal Business Process| | | | More efficient internal control| Semi-centralization of the organization| A main branch per areas which controls other branches| 4th quarter 2007-2008| Financial perspective| | | |Attain ment of 2011, 2012, and 2013 revenue target| Having a large share in the global economy| Using effective marketing and extensive product developmentCutting cost if possible| 3rd quarter 2013| Learning and growth| | | | Increase industry awareness regarding service in other country. Development of intensive training program for human resources| Intensify marketing promotionsOffering seminars that will enhance skills in communicating and decision-making| Use the partner company’s expertise regarding the marketability of the countryIncrease of effectiveness and efficiency of skill performance| 2nd -3rd quarter 2014Immediately after 2013|As an evaluation tool, the balanced scorecard shows the various selected key strategies on aspects of consumer perspective, interval business processes, financial perspective and learning growth. A set of quantitative measures has been enumerated for each strategy to enable the company to monitor progress or strategy attainment on a regular basis and review whether these need to be changed or revised SUMMARY Kraft Foods remains to be competitive enough although its global market share is not that high but its growth rate in industry is high enough to cover the market.The company must pursue an intensive strategy to strengthen the company and meet its goals in the industry. Its domestic market share is high and highly competitive in the industry, but because of fast growing market, Kraft is required to have a huge investment to maintain their lead. Kraft Foods Co. internal strengths are on the average and response to the external factors are on the above average. This means that Kraft can proceed in doing intensive and integrative strategies as suggested by the I/E Matrix. For Kraft Foods Inc. t would be best for them to continue their concentration on their current markets and strategies that would be best to use are market penetration and market development as suggested earlier in the other matrixes. If Kraft Foods is too heavily committed to a single product, then related diversification may reduce the risks associated with a narrow product line. CONCLUSION Food industry is one of the fast growing industries ever since it started to appear  in the global market. United States is the home where leading food companies are  principally  located.Indeed  the  advance  technological  adaptation  in  this country led the food industry to become innovative and more eager to develop new products as time goes by. The challenge in this industry is the tough competition of the various companies belonging in the same industry. On how they could penetrate the market and what would be their advantage over their  competitor. Kraft Foods is one of the companies belonging in this category. It can achieve its leadership and growth by doing intensive promotion and management of its existing clients and venturing other countries to promote business. RECOMMENDATONSRECOMMENDED REVISE ORGANIZATIONAL STR UCTURE. The organizational structure of the company is fully a centralized one. It is only compose of the top executives of the company. We suggest the that company develop a line and staff structure wherein the middle and lower level of the organization is seen and have a direct communication in terms of decision making and finding solutions to the problems both on top to lower level management. RECOMMENDED STRATEGIES Upon the using the matrixes presented, the following are the recommended strategies that Kraft Foods Inc. should use. Market Penetration Increase advertising expenditures and specifically target the household population. †¢Offer extensive sales promotion during peak season and creating bonus packages. †¢Decrease the cost of the product if it would be possible so that buyers will be attracted to patronize it. Product Development †¢Develop  products  containing  low  fat  and  calories  for  those  healthconscious individuals. †¢Dev elop  confectionary  products  that  are  sugar  free  to  attract  retiringindividuals. †¢Package products that are inter-related †¢Improve technological systems, especially the  online  shopping  center for  mothers at home.BIBLIOGRAPHY http://www. kraftfoodscompany. com/SiteCollectionDocuments/pdf/KFT_RDQ_Innovatio n_Investments_FactSheet. pdf http://www. kraftfoodscompany. com http://www. Kraft. com http://www. Kraft's Cadbury Deal May Force Cocoa Consolidation, Moneynews. com http://www. scribd. com/doc/77538204/Kraft-Matrixes http://www. management480. wikispaces. com/file/view/Kraft. ppt http://www. mondelezinternational. com/ph/en/home/index. aspx CURRICULUM VITAE JENEVA V. VICENTE Rizal East, San Isidro, Isabela Mobile No. 09358723111 ————————————————- EDUCATIONAL BACKGROUND: TERTIARYBS in Business Administration Major in Manage ment Accounting Isabela State University – Echague San Fabian, Echague, Isabela * SECONDARYSan Isidro National High School San Isidro, Isabela S. Y. 2008-2009 * PRIMARYSan Isidro West Central School San Isidro, Isabela S. Y. 2004-2005 PERSONAL DATA: Date of Birth:March 9, 1993 Age:19 Civil Status:Single Gender:Female Height:5’ Weight:45 kgs. Religion:Pentecostal Christian Nationality:Filipino Language Spoken:Tagalog, English I hereby certify that the above information is true and correct to the best of my knowledge and belief. Jeneva V.Vicente JOANA MARIE S. MARQUEZ Mabini,Alicia, Isabela Mobile No. 09267907457 ————————————————- EDUCATIONAL BACKGROUND: * TERTIARYBS in Business Administration Major in Management Accounting Isabela State University – Echague San Fabian, Echague, Isabela * SECONDARYAlicia National High School Paddad, Alicia, Isabela S. Y. 2008-2009 * PRIMARYMabini Elementary School Mabini, Alicia, Isabela S. Y. 2004-2005 PERSONAL DATA: Date of Birth:March 30, 1993 Age:19 Civil Status:Single Gender:Female Height:5’1 Weight:48 kgs. Religion:Roman Catholic Nationality:FilipinoLanguage Spoken:Tagalog, English I hereby certify that the above information is true and correct to the best of my knowledge and belief. Joana Marie S. Marquez Reila A. Abenojar Rizal East, San Isidro, Isabela Mobile No. 09358194873 ————————————————- EDUCATIONAL BACKGROUND: * TERTIARYBS in Business Administration Major in Management Accounting Isabela State University – Echague San Fabian, Echague, Isabela * SECONDARYSan Isidro National High School San Isidro, Isabela S. Y. 2006-2007 * PRIMARYSan Isidro West Central School San Isidro, Isabela S. Y. 2002-2003 PERSONAL DATA:Date of Birth:July 20, 1990 Age:22 Civil Status:Sing le Gender:Female Height:5’ Weight:40 kgs. Religion:Methodist Nationality:Filipino Language Spoken:Tagalog, English I hereby certify that the above information is true and correct to the best of my knowledge and belief. Reila A. Abenojar Angela V. Almolanida San Fabian, Echague, Isabela Mobile No. 09068334307 ————————————————- EDUCATIONAL BACKGROUND: * TERTIARYBS in Business Administration Major in Management Accounting Isabela State University – Echague San Fabian, Echague, Isabela * SECONDARYEchague National High SchoolSan Fabian, Echague, Isabela S. Y. 2008-2009 * PRIMARYBanaba Elementary School Banaba, Dapdap, Bamban, Tarlac S. Y. 2004-2005 PERSONAL DATA: Date of Birth:October 21, 1992 Age:19 Civil Status:Single Gender:Female Height:5’2 Weight:40 kgs. Religion:Roman Catholic Nationality:Filipino Language Spoken:Tagalog, English I hereby certify that the above information is true and correct to the best of my knowledge and belief. Angela Almolanida Joylyn M. Adop Catabban, Burgos, Isabela Mobile No. 09359504631 ————————————————- EDUCATIONAL BACKGROUND: * TERTIARYBS in Business AdministrationMajor in Management Accounting Isabela State University – Echague San Fabian, Echague, Isabela * SECONDARYDona Aurora National High School Sta. Rita, Aurora, Isabela S. Y. 2008-2009 * PRIMARYCatabban Elementary School Catabban, Burgos, Isabela S. Y. 2004-2005 PERSONAL DATA: Date of Birth:February 22, 1993 Age:19 Civil Status:Single Gender:Female Height:5’3† Weight:48 kgs. Religion:Born Again Christian Nationality:Filipino Language Spoken:Tagalog, English I hereby certify that the above information is true and correct to the best of my knowledge and belief. Joylyn M. Adop Gaymarie A. FelipeBagong Tanza, Aurora, I sabela Mobile No. 09359029090 ————————————————- EDUCATIONAL BACKGROUND: * TERTIARYBS in Business Administration Major in Management Accounting Isabela State University – Echague San Fabian, Echague, Isabela * SECONDARYDona Aurora National High School Sta. Rita, Aurora, Isabela S. Y. 2008-2009 * PRIMARYBagong Tanza Elementary School Bagong Tanza, Aurora, Isabela S. Y. 2004-2005 PERSONAL DATA: Date of Birth:September 26, 1992 Age:20 Civil Status:Single Gender:Female Height:5’4† Weight:58 kgs. Religion:Latter-Day Saints Nationality:FilipinoLanguage Spoken:Tagalog, English I hereby certify that the above information is true and correct to the best of my knowledge and belief. Gaymarie A. Felipe Ryan A. Darang Silauan Sur, Echague, Isabela Mobile No. 09352083261 ————————————â €”———- EDUCATIONAL BACKGROUND: * TERTIARYBS in Business Administration Major in Management Accounting Isabela State University – Echague San Fabian, Echague, Isabela * SECONDARYEchague National High School San Fabian, Echague, Isabela S. Y. 2008-2009 * PRIMARYEchague West Central School San Fabian, Echague, Isabela S. Y. 2004-2005PERSONAL DATA: Date of Birth:November 23, 1992 Age:19 Civil Status:Single Gender:Female Height:5’6† Weight:55 kgs. Religion:Born Again Christian Nationality:Filipino Language Spoken:Tagalog, English I hereby certify that the above information is true and correct to the best of my knowledge and belief. Ryan A. Darang Vic Rodriguez Catabban, Burgos, Isabela Mobile No. 09359504631 ————————————————- EDUCATIONAL BACKGROUND: * TERTIARYBS in Business Administration Major in Management Accounting Isabela State University – Echague San Fabian, Echague, Isabela SECONDARYDona Aurora National High School Sta. Rita, Aurora, Isabela S. Y. 2008-2009 * PRIMARYCatabban Elementary School Catabban, Burgos, Isabela S. Y. 2004-2005 PERSONAL DATA: Date of Birth:February 22, 1993 Age:19 Civil Status:Single Gender:Female Height:5’3† Weight:48 kgs. Religion:Pentecostal Christian Nationality:Filipino Language Spoken:Tagalog, English I hereby certify that the above information is true and correct to the best of my knowledge and belief. Vic Rodriguez Fernando Ramos Catabban, Burgos, Isabela Mobile No. 09359504631 ————————————————- EDUCATIONAL BACKGROUND: TERTIARYBS in Business Administration Major in Management Accounting Isabela State University – Echague San Fabian, Echague, Isabela * SECONDARYDona Aurora National High School Sta. Rita, Aurora, Isabela S. Y. 2008-2009 * PRIMARYCatabban Elementary School Catabban, Burgos, Isabela S. Y. 2004-2005 PERSONAL DATA: Date of Birth:February 22, 1993 Age:19 Civil Status:Single Gender:Female Height:5’3† Weight:48 kgs. Religion:Pentecostal Christian Nationality:Filipino Language Spoken:Tagalog, English I hereby certify that the above information is true and correct to the best of my knowledge and belief. Fernando Ramos

Compare and Contrast The Theology Of Judaism And Christianity

By   theology   we   mean   a   rational   and   systematic   study   of   a   religion. It   is   an analysis   to   understand   a   religious   matter. This   analysis   helps   us   to   understand   more   truly   our   religion, and   also   in   the propagation   of   our   religion. As   we   know, Judaism   is   the   religion   of   Jewish   people. Judaism   theology follow   monotheism   i.e.   belief   in one   single   God. Moreover   Judaism   theology   says that   God   knows   every   thing, has   unlimited   power, has created   the   universe   and   is kind   to   everyone. The   essence   of   believes   of   Jewish   people is   the   written and   oral Torah. Torah   is   a   Hebrew   word   meaning   teaching, instruction   or   law. It   is   basically a   set   of   five books   of   Moses   also   known   as   five   laws   of   Moses. Moses   is the Father   and   chief   of   all   prophets. Torah   says   that   all   living   and   non   living   things   in   this   world   are   creation of   God. It   is   the   God, who   has wrought   things, workout   and   shall   work   for   ever. It says   that   creator   is   one   and   is   incorporeal   i.e.   having no   corporeal   qualities   or   in other   words   He   has   no   material   or   physical   form   of   substance. It   says   that creator was   the   first   and   will   be   the   last, and   is   the   only one   to   be   worshipped   and   none else. Torah   also says   that   all   words   of   prophets   are   true. It   says   that   all   our   deeds and our   thoughts   are   known   by   God. As   there   is   a   saying   in   Judaism, â€Å"He   who   had   formed   their   hearts altogether, He   knows   all   their   deeds†. According   to   Torah God   rewards   those   who   keep   His   commandments   and   punishes those   who   go beyond   the   limits   of   what   is   morally   acceptable. One   of   the   most   ardent   faiths   of Jewish   people   is   that   there   will   be   a   resurrection   or   rebirth   of   God, but   on   the time   decided   by   Him. It   is   believed   that   every   man   and   woman   on   earth   is   like God, with   a   spiritual   and   always   existing soul. Everyone   is   made   to   be   the I mage and   likeness   of   God. For   most   Jewish   people, earth   is the   place   where   they   are   supposed   to   enjoy   their   life, not   in   the   heaven. According   to   them, hard   work   and   education   are the   paths   directed   by   God   to   live   a   good   life. They   do   not   find   accumulation   of wealth   to   be   an   evil   act   as   long   as   it is   used   in   good   deeds   and   charity. One   can live   a   comfortable   and   cozy   life   following   moral   rules. They   also   promote   honest sex   and   marital   life, but   oppose   adultery, premarital   sex, homosexuality, abortion   and   these as   sins. They   say   that   pleasures   life   like   drinking   and   dancing   are   good   if   not   Ã‚  done   in   excess. One   should   not   be   habitat   of   such   things. Judaism   theology   says   that   after   death   a   person   is   sent   to   heaven   or   hell. Heaven   is   considered   to   be   dwelling   of   God   and   angels. And   hell   as   home   of devils   and   place   where   wicked   people   are   punished. Now,   if   we   Ã‚  talk   about   Christian   theology, then   there   is   a   very   clear   doctrine or   set   of   believes   related   to   the   Holy   Trinity. It   says   that   there   is   only   one   God, with   three   persons, the   Father, the   Son   and   the   Holy   Spirit. Each   person   is   fully God, but   there   are   not   three   Gods   but   only   one   God. Christians   consider   God   himself   Ã‚  as   a   community   of   love. The   father   loves   Son, and   the   Son   loves   the Father   and   this love   of   the   Father   to   the   Son   and   of   the   Son   to   the   Father   is   the Holy   Spirit. Three   persons   but   only   one   true   God. This   is   the   most   glorious   mystery   of   the   Holy   Trinity   in   the   whole   Bible. It   is   said   that   God   is   repeatedly the   God   of   Abraham, the   God   of   Issac   and   the   God   of   Jacob, symbolizing   the   Holy   Trinity. Abraham   is   God   the   father, Issac   is   God   the   Son   and   Jacob   is   God the   Holy   Spirit. In   Christianity   faith   is   the   basis   of   a   Christian’s   life, the   foundation   of   the Christian building. One   of   the   faiths   is   that   the   person, who   believes   in   the   Son, has   eternal   life, whoever   disobeys   Him   will   not   see   life, but   God’s   wrath   resets upon   him. Christians   take   baptism   a   way   by   which   the   original   sin is   forgiven. Baptism   is   a sacrament   instituted   and ordered   by   Jesus   Christ. By baptism   we emerge   as   a new   creature, a child   of God   and   receive the   gift   of Holy   Spirit. It   is believed   that   after   baptism   our   old   man   dies   and   is   buried   Ã‚  with Christ. Moreover It   Ã‚  is   Ã‚  hat   before     baptism you   are   a   child   of   the   devil   and   after   baptism   you   are child   of   God. A   man who   believes   in   Jesus, but   do   not   receive   baptism   in   his church   is   not   a   Christian. For   a   Christian   it   is   not   only   important   to   believe   in   God   but   also   to receive   what   God   gives   us. It means   to   give   thanks   to   God   for   everything. This   is the   secret   of   how   to   keep   ourselves   always   happy and   satisfied   in our   life. To   give   thanks   to   God   for   every thing   is   the   first   step   to   calm   ourselves   and face   any storm   in   our   life. REFRENCES:- http://biblia.com/theology/maimonides.htm http://religion-cults.com/Christianity/be-pra.htm   

Chester Company Essay

A unique and interesting problem arose when one company, a monopoly within the business-to-business (B2B) sensor market, split into six companies with identical products and equal footing within the market. As Director of Finance for Chester Company, one of the newly formed entities, it is important for me to identify a strategy that will enable the company to remain viable and be successful in the future. An in-depth analysis of the industry situation report provided good metrics to project future customer desires and total market potential. In order to be successful, the strategy that the management team develops must work within the identified parameters while attempting to predict how the other five companies in the B2B sensor market will proceed. There are only two segments of the B2B sensor market: low technology and high technology. The only product Chester Company offers currently fulfills the needs of both markets but this will change as the newly formed entities revise and develop products to meet customer needs. The high tech segment is appealing but will require continual investment in research and development to maintain the standards that customers expect. It will be easier to meet the needs of the customers within the low tech segment but there will likely be more competition for market share. 1. The strategy that I would like to see the management of Chester Company adopt over the next five years is that of â€Å"niche cost leader† (Capsim Management Simulations, 2012) for the low technology segment of the B2B sensor market and to obtain thirty-five percent of that market. This will be achieved by appealing to customers’ sense of thrift. To cut prices below the competition, management should retain the current product and not invest much in research and development. Production costs must also be greatly reduced. To do this, an early investment in automation is necessary as it will reduce labor expenses in future years which will increase the margin and profitability of the company. This investment will be financed through the issuance of stock and long term bonds. I also plan to provide the marketing department with a very generous budget in the first couple of years to aggressively target the market and increase the awareness and accessibility of the product early on. Short term borrowing will be necessary to finance operations and provide a cash cushion to prevent the need for an emergency loan. 2. There is a great chance for Chester Company to earn good profits within the low tech segment over the next five years. Although the price of the product must be kept to a minimum this will be offset by decreasing costs which increases the contribution margin. Also, there is greater demand for products in the low technology segment of the B2B sensor market which is expected to increase approximately ten percent each year. However, Chester Company shareholders may realize a loss in the first year due to the high marketing budget and cost of labor because the automation rating is low. Unfortunately, some sacrifices will need to be made early on to realize greater profits in the long term. 3. The product that is most important to the success of Chester Company is Cake; the product currently being produced. During the first year of business, this product will have the ability to appeal to customers across both segments of the B2B sensor market and will ultimately become the favored product of the low tech segment. Management will take advantage of the dual appeal of Cake in the first year by taking a portion of both the low tech and high tech markets in an attempt to retain some profitability. Ultimately, the product will be positioned so that it takes a large portion of the low tech market and will likely not take any portion of the high tech market by the fifth year. The plan that I developed focuses primarily on the success of the company for the next five years as there will be a lot of volatility in the market and further projections are impossible to make at this time. It is difficult to predict how the competitors within the B2B sensor market will be positioned which makes it essential for management to decrease costs as much as possible and increase market share within the low technology segment of the market. My advice to the rest of the management team is to avoid the appeal of developing a new product for either market early on and to avoid the high tech market altogether within the first five years because it will be difficult enough to remain profitable and succeed without squandering business assets on developing a product which will have little chance of being profitable within that timeframe.

The Seeds Dispersal Lab Report Example | Topics and Well Written Essays - 750 words

The Seeds Dispersal - Lab Report Example The purpose of this experiment is to determine the correlation between the distance covered by the seed and seed weight, fluff size, and the speed of the wind. The following materials were used, thirty milkweed seeds, meter rule, weighing balance, stopwatch, paper bags, strings, fan, and notebook.As described, the weight of each seed was measured using weighing balance and noted. The length of fluff was also measured and recorded. This was followed by measuring the time taken by seed on air. Each seed was dropped from a height of one meter three times and time average for the seed loft in air measured and recorded. After all the data were collected, the mean and standard deviation for time, weight and fluff length were calculated. The seeds dispersal is a significant factor in plants redistribution. Light seeds are flown a large distance by wind than heavier seeds. From the experiment, it is clear that small seeds move far distance than heavy seeds from their place of origin under the same wind magnitude. Seed dispersed from shorter plants move a small distance from their parent plant than taller plants. From the experiment, it is also clear that the distance moved by seed is directly determined by the strength of the wind. Excel sheet No.3 Wind plays a major role in plant dispersal. Only small light seeds with special adaptations can be dispersed by the winds. These adaptations are to facilitate the seeds remaining airborne longer which means they can be carried great distances. Such adaptations involve hairs or outgrowths which increase the surface area to catch the wind.

International Management Essay Example | Topics and Well Written Essays - 2000 words

International Management - Essay Example It is very well known that, countries with weakest state of health and education are less susceptible in attaining economic growth than countries, which have prodigious access to health services and education. Among poor countries, those with an infant mortality rate between 50 and 100 per 1,000 live births have an average annual economic growth rate of 3.7 %, whereas those with an infant mortality rate greater than 150 have an average annual growth rate of only 0.1%. Needless to say poor health is a significant factor in the hindrance of a nation's economic growth and may have worldwide implications. An estimate has revealed that, each 10% improvement in life expectancy at birth is associated with a rise in economic growth of at least 0.3 to 0.4 percentage points per year, holding other growth factors constant. That brings us to the convention of globalization, which has the capacity in increasing knowledge and information, technologies, productivity mechanisms, and greater social and cultural interchanges. Building health and education programs, which cater all the need, will promote a sustainable and healthier society. Without such initiatives globalizations positive impact would not be realized. It is high time to admit that both private and public sectors have vital role in creating global interdependence that includes populations who are weak, poor and needy. Based on its highly effective health improvement and... It also plans to launch non-formal primary education to post-war southern Sudan. BARC today has emerged as a fundamental organization touching the lives of around 100 million people through a variety of program interventions covering health, education, nutrition, poverty alleviation and environment. Resources are unevenly scattered across the surface of Earth, and no country has all the resources it needs for survival and growth. Thus, it's a pre-requisite for each country to trade with others, and Earth is a world of increasingly global economic interdependence. Economy is largely dependent on the availability of advanced technology and investment capital. Local and world economies are interconnected to create networks, movement patterns, transportation routes, market areas, and hinterlands. Sweeping changes in the global economy pose greater challenges for developing nations such as Bangladesh and Guatemala, where, economic activities tend to be at a more basic level, with a substantial proportion of the population being engaged in the production of food and raw materials. Since, the concept of global interdependence has touched almost all the spheres, subsistence farming exists sometime with commercial agriculture. For instance, in China, a government-regulated farming system provides for structured production and tight economic links of the rural population to nearby cities. In Latin America and Africa, rural people are abandoning land and migrating to cities in search of jobs and economic prosperity. Economic activities are entirely dependent upon capital, labor, information, resources, power supplies and land. Patterns of industrial labor

The new way for process sales Essay Example | Topics and Well Written Essays - 750 words

The new way for process sales - Essay Example oup-level resistance which includes resistance to change due to group norms, group cohesiveness and groupthink and escalation of commitment; as well as 3) individual-level resistance which includes resistance to change due to uncertainty and in security, selective perception and retention as well as habits (Bushman, M., 2008; George et al.). In an organization, when change threatens jobs, power or status in an organization, when threat is perceived to be so real and large, resistance can be expected. Absence of consultation before effecting change can result to negative acceptance of the proposed change. When introducing a change, it is important that it is properly communicated. Rewards and possible benefits for adopting change should be fair enough for the adjustments as well as investments involved. The common cause for resistance is the parochial self-interest. When this change deviates from the self-interest of the people involve, expect resistance to crop up. Another cause of resistance to change can be misunderstanding and lack of trust. People would usually look for hidden agenda in a change proposal. When there is misunderstanding on the objectives behind a change, increasing resistance can be observed (Rogers and Shoemaker, 1971). Another cause of resistance to change is contradictory assessments and low tolerance for change. When the proposed change conflict the assessments of the people, there is a tendency to prove that their assessment is the opposite of those proposing the change. There also people who have low tolerance for change. Once these people reach a level when they can accept change anymore, the tendency is to repel the change since they cannot take more of it (Worren et al., 1999). Other reason for resistance is when the elements of the organization feel threaten. If the elements in the organization feel that their status or security is threaten (loss of comfort, pay or status), they would naturally repel change. Another reason for

The Price System Assignment Example | Topics and Well Written Essays - 500 words

The Price System - Assignment Example The cigarettes packed in packets were essential for large transactions because they attracted good offers from the smokers. However, the cigarettes were also not convenient for a currency because people smoked them during the low supply seasons (Radford 1945, p. 190). The other disadvantage is that some prisoners reduced the tobacco contents in the cigarettes to make their own hand-rolled cigarettes for resale. British households devise arrangements to share their washing machines because of the high demand that the machines attract in the neighbourhoods. It is apparent that most British do not like washing their clothes because of time limitations and the high prices charged at the laundries. As a result, they enjoy spending money on expensive durable goods that they use for a few hours each week, which are cheaper than acquiring the services of the launders. During the alcohol beverages prohibition in the US between 1920 and ‘33, whisky and gin were plentiful because the clients were willing to use the substitutes. It is apparent that the shortage of a product will increase the demand of the substitute commodities. This is because the clients were willing to consume any alcoholic drink that could help them overcome the thirst or enjoy their time. Price control is government’s intervention in the liberal markets in a bid to set the maximum and minimum charges for commodities. An example of the price control is the price ceiling, which the highest price to charge, while the price floor is the lowest cost to implement. In this regard, prices set by the government can cause either a shortage or a surplus in the economy. The property rights of people are the privileges to control the way in which particular resources will be used. This does not consider the owner of the property, whether it is possessed by an individual or the

Capital Budgeting and Business Ethics Essay Example | Topics and Well Written Essays - 1250 words

Capital Budgeting and Business Ethics - Essay Example The above-detailed case is an illuminating example for this. The financial management was experiencing the difficulty of how to obey governments rule and follow business ethics whereas how to deal with the inventory in a way that is the best interest of the shareholders. Financial management is expected to evaluate a number of factors in making capital investment decisions. They need to estimate how much is the future cash flows of the firm and how it will change if it invests in a project, but more specifically, the management has to evaluate and foresee the uncertainty associated with these future cash flows (Peterson and Fabozzi, 2002, p. 4). In capital budgeting, the financial management is primarily responsible for searching for the best alternatives, just as with zero-based budgeting, so as to avoid any likely risks (Finkler and McHugh, 2008, p. 246). It is thus the fundamental responsibility of the financial managers in capital budgeting to study and assess whether there can be any legal, economic and financial troubles in carrying in the business in the future and to find best alternatives from many options it has. The financial management, especially in order to ensure that they could save the interests of the shareholders, must evaluate the projects even after it has started manufacturing or marketing of the particular products. In the case detailed above - fire-retardant pajamas- the financial management has to evaluate that this can be a risky project due to its contents that are carcinogens, and therefore over-production can result in greater risks. There must be a proper mechanism in the capital budgeting so that it can avoid complaints of individuals that things are not done the way they should be done.  

Films Essay Example | Topics and Well Written Essays - 250 words - 2

Films - Essay Example The technology in the production was more of building sets-up, which was more expensive than location shooting. For movies to attract any investor they need have new story telling techniques strong story line, plot, and assurance of investment return (Dirks 1). The economic situation was another reason. During recession, Hollywood studios like MGM studios abandoned their core business and ventured into other area to generate income. Some of the storyline were based on true-life events like Vietnam War that occurred once, although over a long period time (Dirks 1). All this factors made one single production to be very expensive and therefore not worth having sequel. Waterfront is an American crime drama film, which was directed by Elia kazan. The film received many awards, which included best picture, best actor, and best director. The film was shot in white and black. This film was based on a series on true story of occurrence at the waterfront of Manhattan and Brooklyn. It exposes the bigger picture of corruption, extortion, and racketeering. Therefore, the basic concept was borrowed from a real life event that had taken place (waterfront commission). A third party that had sued because he claims the story had been stolen from him making it end in court

Need to Invent an Appropriate Technique to Extract Hydrogen from Research Paper

Need to Invent an Appropriate Technique to Extract Hydrogen from Non-polluting Sources - Research Paper Example Human activities are increasing the natural levels of those gases, by emitting carbon dioxide from the burning of fossil fuels such as coal, oil, and natural gas; methane and nitrous oxide produced by agricultural activities and changes in the use of land use; and by some industrial gases that do not occur naturally but are long-lived in the atmosphere. Emissions of poisonous gases from vehicles are also constantly polluting the air. In fact, a large proportion of harmful gases in the atmosphere are being emitted from the vehicles. With the development of civilization, the rate of transportation has also increased. Today, most of the vehicles are run by fossil fuels, like petrol, diesel, coal etc. the burning of these fuels emit hazardous gases in the atmosphere and enhances the risk of global warming. In order to protect the Universes from the curse of global warming, the immediate need is to reduce the emission of those gases that are responsible for global warming. In order to red uce the emission level, the prime requirement is to discover alternative sources of energy other than fossil fuel. The vehicles, therefore also need to be run by the energy whose production does not need petrol, diesel or coal. Scientists are experimenting with several alternatives to the traditional source of energy for the vehicles. Fuel cell cars seem to be an appropriate solution to the problem of global warming.   In the last twenty years, scientific knowledge has led to the understanding that anthropogenic, human-made actions were responsible for the changes in global climate. Those changes are a consequence of the emission and accumulation of greenhouse gases on the atmosphere.  

Eng 105 unheard HW Essay Example | Topics and Well Written Essays - 1000 words

Eng 105 unheard HW - Essay Example Though it seems bad, the colored folk are being accepted though it a journey I know. LYON: [uncomfortable at the direction the talk is taking] It’s my music, finally started to show progress. Some producer saw me on stage at my regular club say I got talent. Next thing you know am off making something for myself. Fences is a play that focuses deeply on relationships that are strained by personal decisions and by the times they are in. the discrimination of the colored community is clearly highlighted as a theme in the play and it is portrayed as having a major role in the lives of the characters. Troy, the main character in the play, makes many mistakes in his lifetime and has learnt to live with the old ones he made as a youth. In so doing, he is able to create a family, which is relatively happy and gets a stable job. These and the friendship he has with his workmates give him something to be thankful about. The event that occurs towards the closing of the climax of the play exposes the stained relationship existing between the members of his family. Rose and Lyon have such a relationship, which is made even more difficult by introduction of Raynell in the family. Lyon and Cory are okay with each other, but there is a barrier between them where Lyon expresses a form of crippled thinking and his younger brother is more focused and sharp. In this particular instance, Lyon expresses his regard for his father when he refers his brother to their father in respect to finding a job. In this manner, he indirectly accepts that he is the one at odds with his father because he had refused an offer for a job by him. Lyon is the main focus of the act and he is exposed as having been involved with an incident he is ashamed of. He lies to his family on the source of the money he reinstates to his father knowing that if he disclosed the truth, he would be rejected. This instance goes further to show that the stereotypic

Operations Process Design Essay Example for Free

Operations Process Design Essay Operations process design 1. Introduction The assignment will be on the manufacturing of concrete stone paving. This product has been chosen because its demand is growing rapidly as most people are concerned about the need for decorating their homes, businesses, municipalities are involved in small town regeneration programmes and there is growth in development buildings and malls in the Eastern Cape. Concrete stone paving is preferred instead of other forms because it is versatile, aesthetically attractive, functional, cost effective and requires little or no maintenance if correctly manufactured and laid. Sellers of concrete stone paving in East London are sourcing it from other provinces or countries, there are very few manufacturers and yet the demand is high. The company which will be started for the manufacturing of stone paving will develop a business strategy and mission and the operations mission and objectives will be aligned to them. The operations’ mission will be to provide quality and value for money stone paving in an effective and efficient way. The distinctive competence is the fact the local manufacturing that will offer customer opportunity to order desired designs instead of choosing from the available designs. The company will also capitalise short lead times as the product is locally manufactured and has highly skilled and experienced cross functional team that is innovative. 2. Product/service design In designing the product the company will adopt an inter-functional view, meaning that a product must meet the market needs and also have a technical advantage. This will be easily accomplished by the company as it possess a team of highly experienced specialists. Strategy for the stone paving is to differentiation and a product in which a customer finds value for money. In designing that product a cross functional team will be formed as this will benefit the organisation to make  the product a success. The team will be composed of all relevant representatives who have expertise in different fields like marketing, operations, engineering and supply chain management. Suppliers and customers will be included in the design phase of the product. Similar criteria will be used for selection of suppliers that will be involved in the project. The criteria to be used will be technical expertise, capability, capacity and low risk, thus only suppliers who demonstrate these attributes will be considered. Shruder, et al. (2013) suggests that collaboration with customers in the design process is essential as it results in a smooth running of the processes. The collaboration with customers will be considered for the development of the stone paving and different methods will be used to encourage participation like aligning incentives for customers to share knowledge and including them as advisors in the design team. While the stone paving is developed the manufacturability and value engineering activities which are concerned with improvement of design and specification at the research, development, design and production stages of product development will be considered. The foreseen benefits of implementing manufacturability and value engineering are cost reduction, reduced complexity of the paving, reduction of environmental impact and additional standardisation amongst others (Heizer and Render, 2011). Literature suggests different techniques that can be used in the design of products throughout the product life cycle, for the stone paving product techniques that will be used are: o robust design – this will allow small variations in the production of the paving to be done without affecting the product. o computer aided design – the computer will be used to develop and document the different types of paving. o value analysis successful products will be reviewed during the production process to ensure improvements. The aspects of design for paving that will be considered include the sizes, types and colours of paving to be manufactured. Further consideration will  be how the product must be manufactured, its quality and market acceptance. The specifications of the product will be meticulous in order to ensure efficient production. Heizer and Render (2011) states that it is vital to define, design and document a product as it determines the equipment, the layout and human resources required. Engineering drawings will be prepared for the stone paving to show dimensions tolerances, materials and finishes of components. Then a bill of material will list the components, their description and the quantity to make one unit of each type of stone paving. The assembly drawings, assembly charts, route sheets and work orders will be used to assist in the actual production of the paving. The laws and industry standards applicable to the product will be adhered and the product will be produced and delivered in an ethical and environmentally sound and sustainable way. 3. Process design According to Schroeder, et al. (2013) there are different types of processes (batch, assembly line, continuous, job shop, and project) each being suitable for a specific product produced. The concrete paving slabs are a low to moderate volume and will be produced in different types, sizes and colours, therefore the batch process will be more suitable. The factory layout will be designed such that it increases the efficiency and reduces the bottlenecks in the process. As different types of paving will be manufactured, e.g. budget manufactured stone, standard manufactured stone, premium manufactured stone and premium natural stone amongst others, the type of order fulfilment which will be appropriate is the make to order so as to reduce the costs of inventory, storage and damage. The suppliers will also be arranged such that the orders for supply like concrete and aggregates are delivered just in time for manufacturing. The process for the manufacturing of paving will be according to the stages detailed below. 3.1 Batching Aggregates will be used for making the various types of paving. The different aggregate types will be stored separately and so that they are well drained at all times. They will be protected from rain so as to stay dry before being mixed with the cement, thus ensuring that the optimum moisture content is not exceeded. The cement will be weighed to an accuracy of 1% except when batched by whole bags. Aggregates will be weighed to an accuracy of 2%. The weight of the aggregate batched will be adjusted in order to make allowance for moisture contained in the aggregates. 3.2 Mixing After batching, the aggregates and binder will be discharged separately or simultaneously, together with pigment if required, into the mixer and thoroughly mixed before any additional water is added. If a mix has high fines contents it may require longer mixing. Based on measurement of the variable moisture content of the aggregates or visual assessment by operators, water must be added to the mixture to bring it to optimum moisture content. Uniformity is important because differences in water content from batch to batch will result in differences in quality. After mixing, the mixture is stored in hoppers ready for dispensing into the moulds. 3.3 Filling of moulds Two basic principles will be applied for the production machines. The first method takes an amount of mixture and progressively compacts it under vibration until a predetermined height has been reached. In the second method, a gauged quantity of mixture is compacted for a set period. Care has to be taken for variations in density which may result if the gauged quantities are not consistent or the mixture is not uniformly distributed within the mould. Previbration is often used to facilitate filling and any gaps in moulds are thereafter topped up with a second filling of mixture. 3.4 Compaction The standard optimum period of vibration is 3 to 12 seconds and the same standard will be applied when compacting. Concrete pavers with a thickness greater than 80 mm will not be manufactured. Frequency and amplitude of vibration will be optimised for the specific materials being used and the number of blocks being moulded per cycle. 3.5 Curing The quality of concrete pavers is improved by water curing. Curing can be effected in one of three ways: moisture retention, steam curing and thermal insulation. The methods that will be used are detailed below: Moisture retention This is the least sophisticated method, is effective for blocks that are less dense and thus tend to lose moisture rapidly. Loss of moisture from newly made blocks is prevented by wrapping them in plastic sheeting. Thermal curing Newly moulded paving blocks are placed in an insulated chamber for a period of 24 hours. Temperature is increased by the heat of hydration of the cement and no additional heat is provided. The method is therefore inexpensive. 3.6 Quality control Control measures will be implemented at various critical points during the process and specific tests will be undertaken so as to ensure that the end product is of high quality. 4. Layout The company will have a layout strategy that will support its differentiation and value for money strategy. The layout strategy is aimed at developing an effective and efficient layout that will meet the organisation’s competitive requirements. According to (Slack, et al., 1998)  the layout design must consider the achievement of the following:- o maximum utilisation of space, equipment and people o improved flow of information, people or material o improved employee morale and safer working conditions o improved customer interaction, and o flexibility to accommodate changes and innovation 4.1 Manufacturing equipment Batching equipment Weight batching will be performed to ensure that a uniform product is obtained and for smaller projects, whole bags of cement will be used if the sizes of batch and mixer are compatible. Mixer Because a semi-dry mixture is used to mould concrete paving blocks, effective mixing will be done with pan and trough mixers. The size of the pan mixer will be related to production so that batches are used up within a reasonable time. Moulding machine Paving blocks must have fullest possible compaction achieved therefore the equipment must be capable of a high degree of compaction and satisfactory output. Stationary plants using the pallet system will be used as they provide the necessary high levels of vibration and pressure. LINE 1LINE 2LINE 3 5. Staffing If an organisation is to achieve it’s corporate as well as operations strategy and objectives, machines and equipment are not enough. People are needed to perform the operations of the business so that ultimately a product is produced and sold to the customers, thereby making money for the business. Important decisions have to be made regarding the jobs to be performed and the type of skills and competencies people who perform those  jobs should have. The development of the organizational structure should follow after the development of the strategy and the Human Resource department in collaboration with other departments should ensure that the right people are employed and retained for the productivity and sustainability of the business. This business‘s structure will be composed of the core business functions which are engineering, operations/manufacturing, marketing and sales, finance, human resources and administration as well as information communication technology. Below is a typical organizational structure that will ensure that the organization fully functions and cross functional teams will be used to ensure utilization of skills and contribution by many towards achievement of the organizational goals. Organisational Structure 6. Capacity planning Capacity refers to the number of units that the organisation can hold, receive store or produce in a period of time, this assist in assessing whether the demand will be satisfied or whether facilities will be idle. It is critical to determine the size of the business with the aim of achieving high levels of utilisation and high return on investment. The choice of equipment and the capacity decisions must be aligned to the organisation’s mission and strategy. Nigel, et al. (1998) suggests that the following factors be considered in order to obtain good capacity planning, o accurately forecasting the demand,  o understanding the equipment, processes and capacity increments, o finding the optimum operating size, and  o ensuring the flexibility needed for adjustments in technology, product features and mix as well as volumes. A number of techniques are available and useful for making capacity decisions and those are bottleneck analysis, good forecasting, breakeven analysis, cashflow and net present value amongst others. Currently the trends show that in East London in the Eastern Cape, the demand for the paving tiles exceeds the supply as a result the prices charged are very high compared to other cities or to other provinces. The places that are selling the tiles only buy them from other provinces or countries there is only one manufacturer. Therefore by maximising on the location economies and focusing at the Eastern Cape market, one could be able to have the desired market share. A risk management plan has to be in place and an aggressive marketing strategy will be designed to ensure customers become aware of our products and the value that can be derived from sourcing paving locally. Bottleneck management will be paid attention to by the Operations Manager as this will impact on the efficiency of the system and utilisation of resources. The four principles of bottleneck management will be taken cognisance of, the principles are: o release work order to the system at the pace set by the bottleneck’s capacity. o the bottlenecks should always be kept busy with work. o Non-bottlenecks should have planned idle time, as increasing their capacity has no impact on the system’s overall capacity. o Increasing capacity of the bottleneck increases capacity for the whole system. Illustration of capacity analysis with parallel processes 30 min60 min60 min60 min 28days 1 day Break –even analysis The break-even analysis will be calculated to determine how many products must be produced before profit can be made. Efforts to reduce the variable costs will be undertaken so that production can be maximised. 7. Location choice Location is the geographical positioning of an operation relative to the input resources, other operations or the customers with which it interacts (Slack, et al., 1998). The objective of a location strategy is to maximise the benefits of location of the organisation. The strategies used can either be location and costs or location and innovation, for this paving manufacturing company the location and costs strategy will be the focus, innovation will be a long-term factor to be considered. The manufacturing of concrete paving slabs requires cement, aggregates, water chemical admixtures, pigments and people amongst other factors. The company will have to identify all the necessary factors that may impact on the business financially and otherwise in order to select the location for manufacturing. A number of methods of evaluating location alternatives can be used to reach an informed decision, the table below shows the factor rating method used to select an appropriate site. Based on the scoring for factors considered important for the site, site A will be the best choice. Factor rating method for two sites |Key success factor |Weight |Site |Site | | | |A |B | |Proximity to suppliers |0.3 |60 |50 | |Proximity to customers |0.3 |65 |70 | |Labour pool |0.2 |45 |52 | |Climate |0.05 |60 |45 | |Wage rates |0.05 |73 |66 | |Community factors |0.1 |50 |30 | |TOTAL | |58.2 |54.9 | The optimum choice will have to be a balance of supply side and demand site factors that are considered important by the organisation for it to maximise its profits. The centre-of gravity method, locational break-even analysis which is a cost-volume analysis to make economic comparison of location alternatives and transportation model can also be used to assist in the choice of location (Heizer and Render, 2011). The company will be located in South Africa and within the Eastern Cape and the above analysis will assist with choosing the specific site. 8. Supply chain design According to Heizer and Render (2011) competition is no longer between companies but with supply chains. A range of suppliers will be interacted with in the manufacturing and marketing of the product and therefore an integrated approach to supply chain management must be used. Supply chain is determining factor of the product’s product costs, quality, responsiveness and differentiation. A number of supply chain strategies can be used like many or few suppliers, joint ventures, vertical integration, virtual companies amongst others. The company must should strategies that will support its objectives, provide competitive advantage and ensure satisfaction of its customers. 9. Quality management In order to offer quality products to the customers thereby improve revenues and reduce costs, the organization will ensure that quality is managed and continuous improvement efforts are implemented. A variety of techniques can be used to ensure quality is managed, this will start with ensuring that suppliers provide products that meet required standard e.g. cement should comply with SABS EN 197-1 . This will be the norm for other products as well in order minimise the risk of a poor end product. The ISO 9000 process certification, inspections and statistical process control will be implemented. The Operators and Quality Assurers will have to be trained on quality standards and methods for checking. The company like other companies will adopt the both the lean and six sigma process improvement approaches as  these have proved to assist most organizations. Quality control Quality control is defined as the stabilisation and maintenance of a process to produce consistent output (Schroeder, et al, 2013, p210). Throughout the processes critical control points will be defined to control and improve the processes. Control measures will be implemented to:- o Monitor changes in materials so that timely changes can be implemented in manufacture. The control measure will be regularly monitoring of changes in grading and moisture content of aggregates, monitoring mix consistence and measuring wet density of blocks. The causes for a change in density will be investigated in order to ensure correction of the root cause. o Routinely monitor the quality of the product for compliance with the specification. The more routine quality and compliance tests will be the checking on dimensions of blocks, testing strength of blocks and carrying out abrasion tests at an appropriate age. 10. Conclusion The company will achieve its business strategy and maximise profits if it has a clear and well defined operations strategy that is aligned to the business strategy. The use of cross-functional teams and supply chain strategy will assist it to gain competitive advantage and continuous improvement. The product design, process design, layout and supply chain should also support the operations of the company and lead to maximisation of profits. Quality must be managed throughout the processes and risks should be mitigated as the environment internally and externally is rapidly changing and technological advancement results in introduction of new products. 11. References Heizer, J. and Render, B., 2011. Operations Management. 10th Ed. London: Prentice Hall. Schoeder, R.G., Goldstein, S., and Rungtusanatham, M.J., Operations Management in Supply Chain. 2013. 6th Ed. New York: MacGraw-Hill. Slack, N., Chambers, S., Harland, C., Harrison, A., and Johnston, R., 1998. Operations Management. 2nd Ed. London: Pitman Publishing. Samples of products to be manufactured [pic][pic] START BATCHING MIXING MOULDING COMPACTION CURING PACKAGING CEO Marketing and Sales Specialist Human Resource and Administration Specialist Financial Specialist Operations Specialist Engineering Specialist Sales representatives x 2 Engineering Technician Supervisors x 2 Packers/ Loaders x 4 Quality Assurers x 3 ICT Technician Machine Operators x 4 Maintenance x 2 Drivers x 2 Packagingg Curing Compaction Moulding Mixing Batching Storage Order Packaging Curing Compactionnnn Mixing Moulding Batching STORAGE Administrator

Should The Death Penalty Be Abolished? Essay

Should The Death Penalty Be Abolished? Essay The death penalty is the act of punishing someone to death for an offense. Questions have been arisen to whether death penalty should be abolished in countries around the world. The pros and cons of death penalty. Therefore, the purpose of this research study is to look at both sides of the arguments of death penalty. It starts off with the description of death penalty and the different types of death penalty. Interesting issues are brought up like the wrongful executions, death penalty being deterrent to crime and the alternatives to death penalty. There are evidence to both sides of the argument in whether the death penalty should be abolished or not. Based on the investigation that is carried out which evaluates the causes, effects and ways to solve the question of death penalty, the many reasons for why death penalty should be abolished is being proven and thus concluding the thesis statement. When the word death penalty is used, it makes yelling and screaming from both sides of extremist. One side may say deterrence, while the other side may say, but you may execute an innocent man. Death penalty is defined as the killing of a person by judicial process as a punishment for an offense. Today, one of the most debated issues in the Criminal Justice System is the issue of capital punishment or the death penalty. There are 8 types of death penalty practiced in an official capacity in the modern world. Lethal injection is the practice of injecting a person with a fatal dose of drugs for the express purpose of causing an immediate death. Gas chamber executions are where the prisoner is strapped to a chair inside a sealed gas chamber. The executioner (standing outside of the chamber) pulls a lever dropping potassium cyanide pellets into a vat of sulfuric acid, flooding the chamber with lethal hydrogen cyanide gas. The electric chair is also another common form of capital punishment. The prisoner is shaved, strapped to a chair, and fitted with electrodes attached to conductive spongesone on the head, one on the legcreating a direct current. The prisoner is then hooded. The executioner pulls a switch, and 2,000 volts race through the prisoners body as the internal body temperature approaches 140 degrees. Executions by firing squad works on strapping the victim to a chair with five sharpshooters ai ming at the victims heart and all five pulling the trigger. There is also death by hanging. The prisoner stands on trapdoor, and a rope descends from a wooden beam overhead. The rope is fastened around the prisoners neck in a Hangmans noose, which tightens when pulled upon. The executioner pulls a lever opening the trapdoor and dropping the prisoner, who ideally dies quickly due to a broken neck. Death by stoning is arguably the worlds oldest form of execution. The prisoner is buried either up to his waist (if male) or up to her shoulders (if female) and then pelted with stones by a crowd of volunteers until obviously battered to death. Death by beheading is probably the most humane form of punishment. The victim is restrained, usually forced to kneel, and the executioner removes the head by way of a sword or knife. Lastly, crucifixion is an ancient method of painful execution in which the condemned person is tied or nailed to a large cross (of various shapes) and left to hang until dead. Aim of report. The purpose of this report is to investigate the factors on why death penalty should be abolished and the many reviews on death penalty by the people all around. This study draws on information gathered from various Malaysian and international articles, World Wide Web sites and video documentary. 2.0 Why are some people for the death penalty? There are a number of reasons on why some people are for the death penalty although majority is on the way of abolishing it. Some sees it as a way to better yet end the crime rates around the world. 2.1 Capital punishment holds the criminal accountable for his/her actions. Justice requires punishing the guilty even if only some can be punished and sparing the innocent, even if all are not spared. Morally, justice must always be preferred to equality. Justice cannot ever permit sparing some guilty person, or punishing some innocent ones, for the sake of equality-because others have been spared or punished. In practice, penalties could never be applied if we insisted that they can be inflicted on only a guilty person unless we are able to make sure that they are equally applied to all other guilty persons. Anyone familiar with the law enforcement knows that punishments can be inflicted only on an unavoidable shudder selection of the guilty (Bedau, H., 1977). Irwin Isenberg (1977) said, when you kill a man with premeditation, you do something different than stealing from him. I favor the death penalty as a matter of justice and human dignity even apart from deterrence. The penalty must be appropriate to the seriousness of the crime (p. 135). 2.2 Prevents recidivism. The death penalty protects the public from the most heinous criminals and it also protects us from psychiatrists, judges, parole boards, and celebrities who can too easily be hoodwinked by a practiced con-man determined to win his freedom in order to continue his criminal career. People on death row are unable to get out of prison and are waiting for the day they are put to death. Once they are put to death, there is absolutely no recidivism to worry about. 2.3 Death penalty is a deterrent to crime. If we do not know whether the death penalty will deter others, we will be confronted with two uncertainties. If we have the death penalty and achieve no deterrent effect, than, the life of convicted murderers has been expended in vain (from a deterrent point of view)-here is a net loss. If we have the death sentence, and deter future murderers, we spared the lives of future victims-(the prospective murderers gain, too; they are spared punishment because they were deterred). In this case, the death penalty is a gain, unless the convicted murderer is valued more highly than that of the unknown victim, or victims (Carrington, F., l978). 3. Why do some people oppose the death penalty? Majority of people oppose the death penalty as it brings more disadvantage to advantage. 3.1 The wrongful executions of an innocent person. Unlike all other criminal punishments, the death penalty is uniquely irrevocable. Although some proponents of capital punishment would argue that its merits are worth the occasional execution of innocent people, most would also insist that there is little likelihood of the innocent being executed. In Georgia in 1975, Earl Charles was convicted of murder and sentenced to death. A surviving victim of the crime erroneously identified Charles as the gunman; her testimony was supported by a jail-house informant who claimed he had heard Charles confess . Incontrovertible alibi evidence, showing that Charles was in Florida at the very time of the crime, eventually established his innocence but not until he had spent more than three years under death sentence. His release was owing largely to his mothers unflagging efforts.(35) 3.2 The high cost of the death penalty. It is sometimes suggested that abolishing capital punishment is unfair to the taxpayer, on the assumption that life imprisonment is more expensive than execution. A murder trial normally takes much longer when the death penalty is at issue than when it is not. Litigation costs including the time of judges, prosecutors, public defenders, and court reporters, and the high costs of briefs are mostly borne by the taxpayer. 3.3 The victims families perspectives on the death penalty. Numerous families and loved ones of murder victims support alternatives to the death penalty for many reasons, including: The death penalty process is a traumatizing experience for families, often requiring them to relive the pain and suffering of the death of their loved one for many years. Life without parole provides certain punishment without the endless reopening of wounds. 3.4 Inadequate legal representation. Almost all defendants in capital cases cannot afford their own attorneys. In many cases, the appointed attorneys are overworked, underpaid, or lacking the trial experience required for death penalty cases. There have even been instances in which lawyers appointed to a death case were so inexperienced that they were completely unprepared for the sentencing phase of the trial. Other appointed attorneys have slept through parts of the trial, or arrived at the court under the influence of alcohol. 3.5 Alternatives to the death penalty. In every state that retains the death penalty, jurors have the option of sentencing convicted capital murderers to life in prison without the possibility of parole. The sentence is cheaper to tax-payers and keeps violent offenders off the streets for good. Unlike the death penalty, a sentence of Life without Parole also allows mistakes to be corrected. 3.6 Religious perspectives on death penalty. Most people are living with their own beliefs or religions though there are minorities of people who are free-thinkers. Almost all religions around the world regard executions as immoral. Among them are Christianity, Buddhism, Jewish, Islam and Judaism . 4.0 There are better methods to punish the offenders than death penalty. Death penalty can be too cruel to punish the offenders and no one should take the life of others other than God. Despite this, offenders are not excused from being punished for what they did to others as they still need to be punished but just with other alternatives to the death penalty. 4.1 Life imprisonment without the possibility of parole plus restitution. The most popular alternative to the death penalty is life imprisonment without the possibility of parole plus restitution. This alternative not only costs much less than capital punishment, but also keeps the criminal in jail for the rest of his life so he cannot return back to society. Restitution means that while the prisoner is in jail, he will be put to work with all the money made going to the family of the victim. 4.2 Prison with parole. The average sentence for someone convicted of murder is twenty years. The average time spent in jail for a convicted murderer before being released is around 8.5 years. These numbers mean that most murderers do receive parole and go back into society. John DiIulio writes that even though some paroled murderers remain dangerous, the vast majority of [them] never commit another murder or violent crime. Many have not only gone straight but have continued paying their debt to society by making post-release restitution, manning youth and community outreach centers that work with juvenile felons, and more (Wall Street Journal, Dec. 15, 1997). 4.3 Reformatories. Reformatories are used to reform criminals working with the physical, mental, and moral issues of their inmates instead of just punishing them as we would in jails. They put their offenders to work for society and try to turn their lives around, so they can live a normal life in society. A good use of this method would be for juveniles on death row. This alternative to the death penalty is a more practical solution, rehabilitating criminals instead of just punishing them.